Exclusive games promotion pages
Exclusive Games Promotion Pages (AU)
1) Purpose and principles
The purpose of the page: to lead the AU player to the correct, legal launch of the exclusive and participation in the promotion without hidden conditions.
Principles: transparency of performance characteristics, understandable T&C, strict compliance (without VPN/bypass), local timing (AEST/AEDT), fast UX.
2) Mandatory page structure
A. Above Bend Zone (First Screen)
1. Hero: slot name, * AU Exclusive * badge, provider logo.
2. Key performance characteristics: RTP, volatility, Max Win, Buy Feature (× price).
3. CTA: "Play at the AU Casino" (primary), "Demo without risk" (secondary).
4. Promotion timer: clear on AEST/AEDT with the signature "AEST/AEDT time."
5. Short T&C snippet: age 18 +, AU region, main restrictions.
6. Trust-bar: operator's license, link to responsible play, KYC.
B. Below the bend (detail)
Promotion description: type, participation steps, prizes, limits.
Exclusive mechanics: how freespins/multipliers are triggered.
Table of conditions: bets, games, contribution to points/wager.
Leaderboard/progress: table widget + own progress.
FAQ: short specific answers (below - templates).
Responsible play and compliance: full block.
Archive/history: past winners (if applicable).
3) Types of shares and KPIs
Point price (for tournaments):
4) TTX, which are required to be on the page
RTP (value from "i" in the game client).
Volatility (low/medium/high).
Hit Rate/bonus frequency (if known).
Buy Feature (yes/no; price × from rate).
Max Win (×).
Rate range (min/max; step).
Availability by AU: which operators/skins.
Exclusive window: dates/hours in AEST/AEDT.
5) Compliance and geo
Geo-filter: AU-IP, no VPN/proxy.
KYC: full verification.
Currency: AUD.
Age and RG: 18 +, limits reference/self exclusion.
Text-disclaimer: "VPN/anonymizers are prohibited; violation of T&C leads to blocking/cancellation of the bonus."
Time: all deadlines are in AEST/AEDT with an explicit signature.
Headline:
Sabline:
CTA:
T&C snippet (brief):
7) Formulas and calculations for an honest assessment of benefits
A) EV of Frispins
'EV _ FS = N × (EV_spina) ', where' EV _ back ≈ (RTP ×) − (bet) 'for bonus money.
If true free: 'EV _ back ≈ RTP × bet _ equivalent'.
B) Cashback EV
'EV _ CB = rate × max (0, rates − payments) ', taking into account the limit and the vager.
C) Point price (tournaments)
'Point _ price = (bets )/( points) '; use a minimum cost slot, all other things being equal.
Show all calculations by example and note that the actual results depend on the performance characteristics and the conditions of the vager/limits.
8) Analytics and events (minimum)
Events:
UTM labels:
Dashboard metrics:
9) Technical requirements
Core Web Vitals: LCP ≤ 2. 5s, CLS ≤ 0. 1, INP ≤ 200ms.
Mobile-first: taps ≥ 44px, critical CTA in the first screen.
Images: WebP/AVIF, lazy-load, dimensions for export.
Timer: server, synchronized with AEST/AEDT; out-of-window CTA blocking.
Geo-gating: Hide/change CTA if not AU-IP or not full KYC.
Availability: aria labels, WCAG 2 contrast. 1 AA.
Expiration: at the end of the promotion - 'noindex', banner "promotion completed," link to current promos; after 30 days - 410/archive.
10) SEO/Markup
Schema. org: 'Product '/' SoftwareApplication' for + 'Offer' slot for promotion; 'FAQPage' for FAQ.
OG/Twitter: picture 1200 × 630 without unnecessary text.
Canonical: on the main version; 'hreflang' for EN-AU/ru-AU, if any.
Internal re-linking: From "Exclusive Australian Slots" to active promos.
11) Table of conditions (on the page - required)
(To be filled in with actual data; numbers are not an example of publication.)
12) FAQ (ready short answers)
Who is involved? Verified AU accounts 18 +.
Outside AU will count? As a rule, no. Geo-filter is mandatory.
Need a deposit? If specified in the conditions; a demo game usually does not give points.
Why aren't glasses counted? Check betting/game limits, AEST/AEDT window, KYC status, no VPN.
Where is RTP/volatility? In the "i" info window within the game; it is this meaning that is considered relevant.
13) Checklists
Pre-launch (24-72 hours):
Go-live:
Post-mortem:
14) Promotion card template (for admin/content)
Slot: {{slot\_ name}} (AU Exclusive)
Provider: {{provider}}
Window (AEST/AEDT): {{start\_ dt}} - {{end\_ dt}}
Promotion type: {{fs' cashback'tournament' drops' missions}}
Conditions: {{plain\_ text}}
RTP/Ox/Buy/Max ×: {{...}}
Games and bets: {{list}}
Points are awarded for: {{spins' multipliers' minifeatures}}
Prizes: {{scheme}}
Restrictions: 18 +, AU-KYC, no VPN/proxy, {{other}}
Responsible play: links {{...}}
CTA: Play/Demo
Check (date): {{YYYY-MM-DD}} AU-IP
15) A/B ideas (short)
Timer: fixed vs sticky in the cap.
CTA text: "Play at AU Casino" vs "Run Exclusive."
Scoring: per spin vs per multiplier (if regulated).
Output ТТХ: compact badges vs table on the first screen.
16) Mistakes to avoid
Hide the vager/limits in the basement in small print.
Give RTP from the casino page instead of the value in the client.
Do not specify AEST/AEDT and deadlines.
Allow non-AU traffic to the same CTA (without geo-gate).
Use language encouraging rash bets.
Result
The AU-exclusive promo page is a standardized landing page with transparent TTX, pure compliance (AU-IP, KYC, AEST/AEDT), an understandable table of conditions and complete analytics. Keep the structure "above the bend," count the EV and the price of the point, do not allow hidden conditions, observe the RG. This format increases conversion and reduces risks for the player and operator.
1) Purpose and principles
The purpose of the page: to lead the AU player to the correct, legal launch of the exclusive and participation in the promotion without hidden conditions.
Principles: transparency of performance characteristics, understandable T&C, strict compliance (without VPN/bypass), local timing (AEST/AEDT), fast UX.
2) Mandatory page structure
A. Above Bend Zone (First Screen)
1. Hero: slot name, * AU Exclusive * badge, provider logo.
2. Key performance characteristics: RTP, volatility, Max Win, Buy Feature (× price).
3. CTA: "Play at the AU Casino" (primary), "Demo without risk" (secondary).
4. Promotion timer: clear on AEST/AEDT with the signature "AEST/AEDT time."
5. Short T&C snippet: age 18 +, AU region, main restrictions.
6. Trust-bar: operator's license, link to responsible play, KYC.
B. Below the bend (detail)
Promotion description: type, participation steps, prizes, limits.
Exclusive mechanics: how freespins/multipliers are triggered.
Table of conditions: bets, games, contribution to points/wager.
Leaderboard/progress: table widget + own progress.
FAQ: short specific answers (below - templates).
Responsible play and compliance: full block.
Archive/history: past winners (if applicable).
3) Types of shares and KPIs
| Type | Essence | When to apply | Master KPI | Att. KPI |
|---|---|---|---|---|
| Frispins | N spins in exclusive | Start exclusive window | CR to launch game | Share AU traffic |
| Cashback | % of Net Minus | Friction Reduction | Re-Deposits | R7 Retention |
| Tournament | Back Points/Multipliers | Peak Engagement | Point Price ↓ | Avg. ↑ session |
| Drops | Random prizes in window | Attention support | CTR on drop | DAU in window |
| Missions | Quests: x ×, Retrievers | Beginners and Mobile | Completed Missions | Depth Events |
Point price (for tournaments):
- 'Point _ price = (total bets per session )/( points received) '→ lower - better.
4) TTX, which are required to be on the page
RTP (value from "i" in the game client).
Volatility (low/medium/high).
Hit Rate/bonus frequency (if known).
Buy Feature (yes/no; price × from rate).
Max Win (×).
Rate range (min/max; step).
Availability by AU: which operators/skins.
Exclusive window: dates/hours in AEST/AEDT.
5) Compliance and geo
Geo-filter: AU-IP, no VPN/proxy.
KYC: full verification.
Currency: AUD.
Age and RG: 18 +, limits reference/self exclusion.
Text-disclaimer: "VPN/anonymizers are prohibited; violation of T&C leads to blocking/cancellation of the bonus."
Time: all deadlines are in AEST/AEDT with an explicit signature.
Headline:
- "AU-exclusive: tournament with multiplier points up to 10,000 ×"
Sabline:
- "For verified AU accounts only. Window: 12pm AEST - 11.59pm AEDT"
CTA:
- Primary: "Play at the AU Casino"
- Secondary: "Run Demo"
T&C snippet (brief):
- «18+. Only AU residents with full KYC. No VPN/proxy. Bets: 0. 10–10 AUD. Points for ≥×15 multipliers. The full terms are below"
7) Formulas and calculations for an honest assessment of benefits
A) EV of Frispins
'EV _ FS = N × (EV_spina) ', where' EV _ back ≈ (RTP ×) − (bet) 'for bonus money.
If true free: 'EV _ back ≈ RTP × bet _ equivalent'.
B) Cashback EV
'EV _ CB = rate × max (0, rates − payments) ', taking into account the limit and the vager.
C) Point price (tournaments)
'Point _ price = (bets )/( points) '; use a minimum cost slot, all other things being equal.
Show all calculations by example and note that the actual results depend on the performance characteristics and the conditions of the vager/limits.
8) Analytics and events (minimum)
Events:
- 'promo _ view '(hero ≥ 1s visibility)
- `cta_play_click` / `cta_demo_click`
- `copy_promo_code`
- `tournament_enroll` / `tournament_leaderboard_open`
- `mission_start` / `mission_complete`
- `fs_claim` / `cb_claim`
- 'session _ start '(from the redirect casino)
- 'deposit _ made '(if transmitted)
- `exclusive_spin_start` / `exclusive_bonus_trigger`
UTM labels:
- `utm_source` (канал), `utm_medium` (email/ads/organic), `utm_campaign` (exclusive\_slot\_slug), `utm_content` (variant\_A/B).
Dashboard metrics:
- CR to launch slot, CR to participate in the promotion, ARPDAU in the window, point price, depth of events (missions/drops), share of AU traffic.
9) Technical requirements
Core Web Vitals: LCP ≤ 2. 5s, CLS ≤ 0. 1, INP ≤ 200ms.
Mobile-first: taps ≥ 44px, critical CTA in the first screen.
Images: WebP/AVIF, lazy-load, dimensions for export.
Timer: server, synchronized with AEST/AEDT; out-of-window CTA blocking.
Geo-gating: Hide/change CTA if not AU-IP or not full KYC.
Availability: aria labels, WCAG 2 contrast. 1 AA.
Expiration: at the end of the promotion - 'noindex', banner "promotion completed," link to current promos; after 30 days - 410/archive.
10) SEO/Markup
Schema. org: 'Product '/' SoftwareApplication' for + 'Offer' slot for promotion; 'FAQPage' for FAQ.
OG/Twitter: picture 1200 × 630 without unnecessary text.
Canonical: on the main version; 'hreflang' for EN-AU/ru-AU, if any.
Internal re-linking: From "Exclusive Australian Slots" to active promos.
11) Table of conditions (on the page - required)
| Parameter | Value |
|---|---|
| Stock Window (AEST/AEDT) | 01. 09 12:00 — 15. 09 23:59 |
| Games | Only\[ exclusive name] |
| Bids to count | 0. 10–10 AUD |
| Scoring | × multiplier ≥ × 15 |
| Prizes | Top 100, fix. fund |
| Restrictions | 18 +, AU-KYC, no VPN |
| Bonus wager | W x × (if any) |
| Maximum Prize | ... |
| Full T&C | Reference/Anchor |
(To be filled in with actual data; numbers are not an example of publication.)
12) FAQ (ready short answers)
Who is involved? Verified AU accounts 18 +.
Outside AU will count? As a rule, no. Geo-filter is mandatory.
Need a deposit? If specified in the conditions; a demo game usually does not give points.
Why aren't glasses counted? Check betting/game limits, AEST/AEDT window, KYC status, no VPN.
Where is RTP/volatility? In the "i" info window within the game; it is this meaning that is considered relevant.
13) Checklists
Pre-launch (24-72 hours):
- TTXs from the game client are filled in.
- AEST/AEDT dates/hours are spelled out.
- Geo and KYC gating are connected.
- Timer and out-of-window CTA lock.
- Condition table and short T&C snippet.
- RG/18 +/licenses/links.
- Analytics and UTM events.
- Mobile layout and Core Web Vitals.
Go-live:
- Checking with AU-IP (mobile and desktop).
- Scoring in the leaderboard.
- Redirect to the casino with the correct slot.
- Error logging (timer/geo/LCC).
Post-mortem:
- Point price by segment.
- CR for variants A/B.
- Retention R1/R7 participants.
- Conclusions to the template of the next action.
14) Promotion card template (for admin/content)
Slot: {{slot\_ name}} (AU Exclusive)
Provider: {{provider}}
Window (AEST/AEDT): {{start\_ dt}} - {{end\_ dt}}
Promotion type: {{fs' cashback'tournament' drops' missions}}
Conditions: {{plain\_ text}}
RTP/Ox/Buy/Max ×: {{...}}
Games and bets: {{list}}
Points are awarded for: {{spins' multipliers' minifeatures}}
Prizes: {{scheme}}
Restrictions: 18 +, AU-KYC, no VPN/proxy, {{other}}
Responsible play: links {{...}}
CTA: Play/Demo
Check (date): {{YYYY-MM-DD}} AU-IP
15) A/B ideas (short)
Timer: fixed vs sticky in the cap.
CTA text: "Play at AU Casino" vs "Run Exclusive."
Scoring: per spin vs per multiplier (if regulated).
Output ТТХ: compact badges vs table on the first screen.
16) Mistakes to avoid
Hide the vager/limits in the basement in small print.
Give RTP from the casino page instead of the value in the client.
Do not specify AEST/AEDT and deadlines.
Allow non-AU traffic to the same CTA (without geo-gate).
Use language encouraging rash bets.
Result
The AU-exclusive promo page is a standardized landing page with transparent TTX, pure compliance (AU-IP, KYC, AEST/AEDT), an understandable table of conditions and complete analytics. Keep the structure "above the bend," count the EV and the price of the point, do not allow hidden conditions, observe the RG. This format increases conversion and reduces risks for the player and operator.
