Most downloaded apps with slots of the month
Most downloaded apps with slots of the month
Coverage and accounting rules
Geo: Australia (AU), local timezone and AU stores.
Platforms: iOS App Store and Google Play (reports separately + common code).
Application types:
Sources and anti-cheating
Sources: developer consoles (App Store Connect, Google Play Console), analytics aggregators, store data by charts/feature, internal attribution (if any).
Quality filters:
Metrics (minimum required set)
Installs (I): unique installations per month (AU).
First Opens (FO): the proportion of installations that have launched the application ≥1 times.
CVR Page→Install: conversion from store card to unit (organic/inorganic separately).
D1/D7/ D30 Retention: pocket hold (organic/advertising).
ARPU₍D7 ₎/ARPDAU (for RMG): averaged revenue metrics without personal data.
Crash-free Sessions (%): client stability.
Rating and Sentiment: Average star and tone of AU text reviews.
App Size (MB) and TTI: packet size and time to first spin (UX threshold).
Charts/Featuring (% days): presence in the top categories and/or feature.
Normalization by platform and traffic
Platform arch through WᵢOS and Wᵃndroid weights (actual share of AU traffic per month).
We consider organic and advertising traffic separately; the total count is Org + Non-Org × q, where q ≤ 0. 6 (penalty for paid installation without confirmed involvement).
ADP Composite Index (AU Download Population, 0-100)
The goal is not "traffic flooded the most," but popularity + quality.
1. Setting Index (DI):
2. Retention/Quality Index (QI):
3. Dynamics Index (GI):
Bottom line:
What the application card looks like in the showcase
Name + platform (iOS/Android), type (RMG/Social Casino).
ADP (percentile of the month), Installs, FO, CVR\_ org.
D1/D7/D30, Crash-free.
Rating/Sentiment (brief abstract from AU reviews).
Charts/Featuring (% days), Δ I WoW.
App Size/TTI.
Note on UX: portrait/landscape, power consumption, network stability.
For RMG: license/age verification mark and KYC (if confirmed in store).
Filters in the section: type (RMG/Social Casino), platform, organic only, low APK/IPA size, high retention.
Quick hit of the month criteria (operational)
FO ≥ 70% (after the wrap filter).
D7 ≥ 25% (organic) and Crash-free ≥ 98%.
CVR\_ org ≥ 12-15% with normal card impressions.
Δ I WoW ≥ + 20% for at least two consecutive weeks or stable featuring without falling FO/D7.
TTI ≤ 12 sec, App Size ≤ 200 MB (for AU mobile).
Why apps are "downloadable"
Quick first experience: short onboarding, access to demos/freespins (for Social).
Technical quality: minimum crashes, predictable FPS on medium devices.
Localization for AU: understandable terminology (pokies, feature, scatters), adapted support.
Fair Payment Page (RMG): transparent limits, verification, set of payment methods.
Section Revision Checklist
1. Show two ratings: RMG and Social Casino + consolidated.
2. Put badges: "Organic," "Stability 98% +," "Growth WoW," "Fichering."
3. Keep sanctions for burst spikes (see filters) and low FO.
4. GI recalculation once a week, once a month - fixing the final ADP.
5. Mark brand clusters (Classic/Deluxe/Mega) and prevent them from taking> 1 position in the top 10.
6. For RMG - publish a legal mark about the presence of a license/age restrictions according to the store.
Quick "scan" of the application before installation (for AU player)
ADP is high, while QI is not lower than DI (not only traffic flooding).
FO and D7 above the median of the month.
Rating ≥ 4. 2 and the normal proportion of text feedback from AU.
Crash-free ≥ 98%, TTI ≤ 12 sec.
For RMG: license, age barrier, understandable limits and replenishment/withdrawal methods are indicated.
Typical distortions and how to extinguish them
Toll traffic hospitals: high installs at low FO/D7 → fine in DI and QI.
Clickbait card: high CTR, low CVR\_ org → penalty.
Bloated APK/IPA burst: high download failure → downgrade in GI.
Feature without hold: there are Charts\_ days, but FO/D7 fall → does not pass the ADP threshold.
No AU locale: low FO and Sentiment → down QI.
Mini-glossary
Installations (I): installations by store (unique devices).
First Opens (FO): Proportion of installations with first run.
CVR Page→Install: conversion from card view to installation.
Retention D1/D7/D30: proportion of returnees after 1/7/30 days.
Crash-free Sessions: Percentage of sessions with no falls.
Charts/Featuring: Store Chart/Feature Days.
ADP/DI/QI/GI: indices of popularity, quality and dynamics.
Conclusion
The "most downloaded" in AU are not just maximum settings. The top includes applications in which the volume of downloads is confirmed by the quality of the first experience and retention, and bursts of advertising do not break the metrics. ADP in our methodology is the balance of DI (installation), QI (quality/retention) and GI (dynamics/feature). This rating reflects the real popularity of the month's slot apps, not the noise of marketing.
Coverage and accounting rules
Geo: Australia (AU), local timezone and AU stores.
Platforms: iOS App Store and Google Play (reports separately + common code).
Application types:
- 1. RMG (real-money gambling, licensed operators),
- 2. Social Casino (no real money).
- Ratings are maintained separately and in a consolidated form with notes.
- Period: current calendar month; weekly "slices" for dynamics.
- Unit: unique installations, optional first opens and active installations.
Sources and anti-cheating
Sources: developer consoles (App Store Connect, Google Play Console), analytics aggregators, store data by charts/feature, internal attribution (if any).
Quality filters:
- We remove the inflated and botsy installations (abnormal CTR, absence of first open, d1 = 0, bursts of one ASN/IP cluster).
- Exclude pre-install and MDM rolling.
- Normalize re-install (counted once every 30 days per device).
- We remove bursts from burst campaigns: short windows with CTR> 3 × medians and d1 <20% - for a fine.
- We breed brand families (Classic/Deluxe/Megaways) by bundleId/packagename, but show the cluster in the vault.
Metrics (minimum required set)
Installs (I): unique installations per month (AU).
First Opens (FO): the proportion of installations that have launched the application ≥1 times.
CVR Page→Install: conversion from store card to unit (organic/inorganic separately).
D1/D7/ D30 Retention: pocket hold (organic/advertising).
ARPU₍D7 ₎/ARPDAU (for RMG): averaged revenue metrics without personal data.
Crash-free Sessions (%): client stability.
Rating and Sentiment: Average star and tone of AU text reviews.
App Size (MB) and TTI: packet size and time to first spin (UX threshold).
Charts/Featuring (% days): presence in the top categories and/or feature.
Normalization by platform and traffic
Platform arch through WᵢOS and Wᵃndroid weights (actual share of AU traffic per month).
We consider organic and advertising traffic separately; the total count is Org + Non-Org × q, where q ≤ 0. 6 (penalty for paid installation without confirmed involvement).
ADP Composite Index (AU Download Population, 0-100)
The goal is not "traffic flooded the most," but popularity + quality.
1. Setting Index (DI):
- DI = pct(I\_norm)×0. 55 + pct(FO)×0. 25 + pct(CVR\_org)×0. 20
2. Retention/Quality Index (QI):
- QI = 0. 30·pct(D7) + 0. 20·pct(D30) + 0. 20·pct(Crash-free) + 0. 15·pct(Rating) + 0. 15·pct(Sentiment)
3. Dynamics Index (GI):
- GI = 0. 6·pct(ΔI₍WoW₎) + 0. 4·pct(Featuring/Charts\_days)
Bottom line:
- ADP = 0. 50·DI + 0. 30·QI + 0. 20·GI
- The threshold for getting into the "TOP of the month": ADP ≥ 70, at least 14 days of stability (without "one-day shots").
💡Remarks:
💡- For RMG, we additionally use the Org vs Non-Org D7 abnormal rupture sanction (> 2 ×).
💡- For Social Casino, we allow a higher share of advertising traffic, but we fine for low FO and TTI.
What the application card looks like in the showcase
Name + platform (iOS/Android), type (RMG/Social Casino).
ADP (percentile of the month), Installs, FO, CVR\_ org.
D1/D7/D30, Crash-free.
Rating/Sentiment (brief abstract from AU reviews).
Charts/Featuring (% days), Δ I WoW.
App Size/TTI.
Note on UX: portrait/landscape, power consumption, network stability.
For RMG: license/age verification mark and KYC (if confirmed in store).
Filters in the section: type (RMG/Social Casino), platform, organic only, low APK/IPA size, high retention.
Quick hit of the month criteria (operational)
FO ≥ 70% (after the wrap filter).
D7 ≥ 25% (organic) and Crash-free ≥ 98%.
CVR\_ org ≥ 12-15% with normal card impressions.
Δ I WoW ≥ + 20% for at least two consecutive weeks or stable featuring without falling FO/D7.
TTI ≤ 12 sec, App Size ≤ 200 MB (for AU mobile).
Why apps are "downloadable"
Quick first experience: short onboarding, access to demos/freespins (for Social).
Technical quality: minimum crashes, predictable FPS on medium devices.
Localization for AU: understandable terminology (pokies, feature, scatters), adapted support.
Fair Payment Page (RMG): transparent limits, verification, set of payment methods.
Section Revision Checklist
1. Show two ratings: RMG and Social Casino + consolidated.
2. Put badges: "Organic," "Stability 98% +," "Growth WoW," "Fichering."
3. Keep sanctions for burst spikes (see filters) and low FO.
4. GI recalculation once a week, once a month - fixing the final ADP.
5. Mark brand clusters (Classic/Deluxe/Mega) and prevent them from taking> 1 position in the top 10.
6. For RMG - publish a legal mark about the presence of a license/age restrictions according to the store.
Quick "scan" of the application before installation (for AU player)
ADP is high, while QI is not lower than DI (not only traffic flooding).
FO and D7 above the median of the month.
Rating ≥ 4. 2 and the normal proportion of text feedback from AU.
Crash-free ≥ 98%, TTI ≤ 12 sec.
For RMG: license, age barrier, understandable limits and replenishment/withdrawal methods are indicated.
Typical distortions and how to extinguish them
Toll traffic hospitals: high installs at low FO/D7 → fine in DI and QI.
Clickbait card: high CTR, low CVR\_ org → penalty.
Bloated APK/IPA burst: high download failure → downgrade in GI.
Feature without hold: there are Charts\_ days, but FO/D7 fall → does not pass the ADP threshold.
No AU locale: low FO and Sentiment → down QI.
Mini-glossary
Installations (I): installations by store (unique devices).
First Opens (FO): Proportion of installations with first run.
CVR Page→Install: conversion from card view to installation.
Retention D1/D7/D30: proportion of returnees after 1/7/30 days.
Crash-free Sessions: Percentage of sessions with no falls.
Charts/Featuring: Store Chart/Feature Days.
ADP/DI/QI/GI: indices of popularity, quality and dynamics.
Conclusion
The "most downloaded" in AU are not just maximum settings. The top includes applications in which the volume of downloads is confirmed by the quality of the first experience and retention, and bursts of advertising do not break the metrics. ADP in our methodology is the balance of DI (installation), QI (quality/retention) and GI (dynamics/feature). This rating reflects the real popularity of the month's slot apps, not the noise of marketing.
