Slots of the month featured on casino home pages

Slots of the month featured on casino home pages

What we consider "presence on the main"

We take into account only the first screen (desktop/mobile) and the "quasi-first" when auto-scrolling:

• Hero banners (H1/H2/H3).
• Top Ribbon/Featured Strip (first 6-8 tiles).
• Featured Grid: line 1 (up to 8 tiles) and line 2, columns 1-4 on mobile.
• Below - is not considered "main." Positions receive weights (see PosW).

Period and coverage

Period: current calendar month (AU).
Coverage: operators/skins aggregated by unique backends; duplicates of "white labels" are consolidated.
Traffic shares: the weight of the casino is proportional to AU traffic (mobile/desktop - 70/30).

Anti-cheating and data cleaning

We note PromoFlag: paid pins, exclusives, sponsorship rotations.
We exclude "event" banners without a direct click in the slot (reg lands, tournament lands).
Dedup by titles/series (Mega/Megaways/XL versions) - count game families.
AU slice: locale, currency, timezone; bots/internal viewings - out.

Key metrics

Exposure:

• SOV\_ home (Share of Voice,%): the share of AU traffic where the title was present on the main ≥1 day of the month (weighted by casino traffic and device).
• Time\_ on\_ home (% days): fraction of days of the month when the title was "on main."
PosW (Position Weight, 0-1): average position weight:
• H1=1. 00, H2=0. 85, H3=0. 70, TopRibbon 1–4=0. 65, 5–8=0. 55, Grid R1=0. 50, Grid R2 C1–4=0. 40.

Post-click behavior:
• CTR\_ home→game (%): Clicks from the main slot lobby.
• F2S (First-to-Spin,%): the proportion of transitions who made ≥1 spin.
• MSL\_ home (min): The median session time of traffic from the master.
• RR7\_ home (%): return to title in 7 days from the "home" audience.
• Decay (κ): CTR/F2S drop rate by rotation days (exposure stability).

Risk and quality control:
• σ\_ loss100 (bet ×): variance of net result per 100 spins in the "home" audience.
• HR/BEF/CBC: base frequencies (hit rate, bonus entry, "price" of natural input) - to separate "beautiful banners" from real mathematics.

Composite indices

1) Main presence index (HPI, 0-100):
• HPI = 0. 40·SOV\_home + 0. 25·PosW + 0. 20·Time\_on\_home + 0. 10·CTR\_home→game + 0. 05·(1−PromoShare)
• where PromoShare is the share of promo pins in the total exposure (we fine for the "purchased" showcase).

2) Post-click engagement (PCE, 0-100):
• PCE = 0. 35·F2S + 0. 25·MSL\_home + 0. 20·RR7\_home + 0. 10·(−Decay) + 0. 10·BS
• where BS is the "bankroll smoothness" (invert σ\_ loss100).

TOP threshold: HPI ≥ 65 and PCE ≥ 60 for at least 14 consecutive days per month.

Why do these slots end up on the main

New releases with understandable features (Hold & Win, cascades + multi).
Evergreens with high conversion from main (stable F2S).
Seasonal themes (Egypt/Asia/Ireland/Outback) under campaigns.
VIP-oriented (high cap, managed variance).
The casino leaves the title in the first screen if the CTR/F2S does not "pour" and there are no complaints.

Archetypes of the "main" and their profiles

1. Hero hit: H1/H2 with high SOV\_ home; need F2S ≥ 55%, Decay low.
2. TopRibbon-aquisitor: cheap rate, frequent mini-events; draws a new audience.
3. Evergreen: average volatility, stable at MSL\_ home and RR7\_ home.
4. High-roller showcase: high cap, buy-centric; show dosed (control σ\_ loss100).
5. Theme campaign: Outback/season/brand collab; good CTR but keeping an eye on Decay.

Section Display Checklist (Editorial)

Title card in "Hottest Pokies of the Month":
• HPI (percentile of the month) and PCE.
• SOV\_ home/PosW/Time\_ on\_ home/CTR/ F2S/Decay - short tags.
• PromoFlag: "yes/no," PromoShare (%).
• Mechanics profile: H & W/cascades/cluster/mega; HR/BEF/CBC.
• Recomend. bankroll (× rates) and volatility (icon).
• Why on the main: 2-3 factors (conversion, topic, campaign).
• Mobile note: Checkup crop banner/tile (important for AU-mobile).

Section filters: mechanics, Promo = off, bet, mobile/desktop, VIP focus. Sort by HPI (default) or PCE.

Quick Player Recommendations (AU)

If you want short sessions: look for cards with F2S ≥ 55%, MSL\_ home 6-10 minutes, moderate volatility.
If the "movement" and feature are important: see BEF ≥ medians, CBC ≤ medians, Decay low (slot "does not burn out" in 2-3 days).
Risk sensitive: Avoid high σ titles\_ loss100 and PromoShare> 50% (often "flash" without hold).
Jackpot hunter: choose titles with an honest buy≤CBC and a smooth base mark - otherwise you will get tired to feature.

The practice of rotations (how casinos keep the "main" effective)

Test window 72 hours: if CTR↓> 30% and F2S↓> 20%, the slot goes below the fold.
A/B creatives: at least 2 banner options (mobile crop is required).
Dedup rule: no more than 1 slot of one family in the first screen.
Genre quotas: 40% - new items, 40% - evergreens, 20% - campaigns/VIP.

Typical distortions and how to extinguish them

Purchased showcase: penalty through (1 − PromoShare) in HPI.
One-day bursts: 14 days of stability required.
Duplicate skins: combine into one backend.
"Beautiful banner," empty math: PCE cuts false start.
Desktop only: AU mobile dominates → 70% weight.

Mini-glossary

SOV\_ home is the proportion of AU traffic where the slot was on the main.
PosW: weighted average weight of the position (Hero> Ribbon> Grid).
F2S: "click from home → first spin" conversion.
MSL\_ home: median session time for the "home" audience.
Decay: Reduce metrics in rotation (lower is better).
HPI/PCE: exposure and engagement indices after click.

Conclusion

Top "Slots of the Month on the Main" is not a list of banners, but the intersection of two planes:
• 1. HPI: the real share and quality of presence on the first screen at the AU casino.
• 2. PCE: what happens after clicking (F2S, MSL\_ home, RR7\_ home, Decay).

Only titles that are visible and hold - fall into the "Hottest Pokies of the Month (AU)" without marketing noise.